Achieve vibrant, healthy-looking tresses with the Pureology Pure Volume Shampoo. Designed to breathe new life into lustreless locks, this vegan shampoo boasts a restorative, body-boosting treatment. Ideal for flat or fine hair types, the colour-safe formula produces a creamy lather that won’t burden your strands with extra weight. A powerhouse blend of ingredients helps cleanse the hair from root to tip, leaving locks fresh and full of life. Wheat Protein and Eucalyptus Leaf Extract power the cleanser, helping resist moisture loss and breakages. This dynamic duo also stimulates the hair follicle, creating the illusion of a fuller, bouncier mane. Infused with an aromatherapy-inspired fragrance, Pink Grapefruit, Wild Rose and Cedarwood engage the senses with a fresh, indulgent aroma. The volumising shampoo enhances weightless body, invigorating strands from scalp to ends while lifting away dirt and grime. Vegan formula.* *Every formula is made without animal products or by-products