Strike King KVD Swim-N-Shiner Soft Swimbait - Featuring the exclusive technology known as Coffee Scent which masks the human scent and oils and helps attract the fish to bite. Strike King uses this exclusive technology on their Perfect Plastics line of plastic lures and baits that Kevin VanDam uses and supports. The soft body of these plastics have a lifelike feel that hold the extra salt taste and all of that combined help attract the fish and increases their hold time onto the lure or bait. Coffee Scent technology Lifelike feel of the soft body Extra salt taste