Encourage lustrous hair with the L'Oréal Professionnel Vitamino Colour Shampoo, a gentle formula that works to protect colour vibrancy. Forming a part of the Serié Expert collection, a range curated by scientists and hair artists, the shampoo cleanses the lengths of impurities and encourages a fresh, silky-soft finish.The shampoo is enriched with antioxidant resveratrol to help protect against environmental aggressors and encourage a fuller look. Follow with the Vitamino Colour Conditioner for optimal results.