Berkley PowerBait Power Swimmer Paddle Tail Soft Swimbait - Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to feel more bites and catch more fish! Multi-purpose bait used for countless scenarios Reliable paddletail actions that attract fish Eye-popping colors