Apple Granular Deer Attractant, a revolutionary long-range attractant, brings the big bucks out. In this era of food plots and property management, deer will choose to go to the setup that's best-- this deer attractant is your secret weapon. Granular attractant offers intense, apple aroma combined with the powerful signature aroma of BB2 Protein-based formula promotes antler growth Big & J attractant keeps deer on your property during the season and all year long Higher TDN (total digestible nutrition) level than virtually all premium feeds