Go brighter without the bleach thanks to the Cherry Red Permanents Kit by Bleach London. Transforming lengths into a glossy cherry shade, this kit features all you need to achieve salon-quality pigments from home. The custom strength developing lotion lightens and adds colour at the same time, delivering visible results on even dark hair, while the conditioning colour formula blends sea silk and cocamide to soften, protect and smooth strands. To lock in your new vibrant tones, take the keep it sealed conditioner to replenish moisture and enhance luminosity. Kit Contents: Developing Lotion 60ml Conditioning Colour 60ml Keep it Sealed Conditioner 20ml