Build your dream sun-kissed glow with the Effn Gel Creme Gradual Tan, a lightweight lotion that develops into a radiant tan four to six hours after application. Lending multi-tasking benefits, the tanning lotion locks in moisture to smooth and soften the skin for seamless application. Its radiant-boosting blend layers the skin with a beachy bronzed glow that appears natural with a second-skin finish.