Give bleached or lightened hair some TLC with Paul Mitchell's Forever Blonde Shampoo. The formula is designed to visibly repair and quench strands that really need it – whether your hair is icy platinum or a soft bronde (brunette/blonde) blend. Made with kerActive protein, it helps to strengthen and support the feel of lengths, while turmeric extract encourages a noticeably brighter finish. Nourishing ingredients like shea butter and glycerin deliver moisture, so your hair feels revived and illuminated after applying. If healthy-feeling, luminous lengths are on your wishlist, this shampoo has you covered.