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Curating your entire blush wardrobe into one compact, ICONIC London's Soft Touch Blush Palette grants cheeks a pop of pigment. Melting into the skin as you apply, each buildable shade adds a soft-focus, satin flush. The formula is infused with hyaluronic acid, ceramides and squalane to hydrate skin with wear, helping to create a seamless, non-cakey finish. Wear the shades solo or layer for a transitional blush effect.