Unveiling the Sony Alpha a7 Iv, aptly named "Beyond Basic," a pinnacle of versatility in the realm of hybrid mirrorless cameras. This cutting-edge device seamlessly excels in both still photography and video performance, redefining creative boundaries.At the heart of this photographic marvel is a newly developed 33MP Exmor R Bsi Cmos sensor with a back-illuminated design, delivering unparalleled clarity, minimal noise, and vibrant color rendering, especially in challenging low-light conditions. The Bionz Xr processor propels rapid image processing, unlocking capabilities such as 10 fps shooting, 4K 60p video recording, and advanced Af tracking.Dive into the world of cinematic possibilities with the a7 Iv's video prowess, offering 10-bit recording, S-Cinetone, S-Log3, and Hlg support for versatile color and gamma controls.