Conceal unwanted gray hairs or visible roots with Root Cover Up from Color Wow. Crafted with mineral pigments that adhere to the hair, this award-winning solution fills in gaps to reveal thicker and fuller-looking locks. Key Ingredients: Mica: blends seamlessly, looks naturally dimensional Titanium Dioxide: covers grays and adds glimmer to hair surface Key Benefits: Fast and easy, precise, no mess application Water- and sweat-resistant, lasts until shampooed out No stiff or sticky residues No waxes or dyes, won't come off on clothes or pillows Blends seamlessly, looks naturally dimensional Awards: A 2019 Allure Best of Beauty Award winner A 2021 Allure Best of Beauty Award winner | Color Wow Root Cover Up - Platinum Blonde, 0. 07 oz | Dermstore