VIRTUE® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, it acts as a powerful daily shampooing treatment for hair, re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source and going light-years beyond basic cleansing. Key Ingredients:Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthierGotu Kola: a multitasking Indian herb that promotes strength, smoothness, and lusterPhospholipids: molecules derived from natural soybeans that help fight frizz and protect against humidityCynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressorsKey Benefits:Cleanse and calms unruly hairRefines and de-frizzes strand by strandHelps protect hair from environmental aggressorsFree of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-freeClinical Studies:97% of women said their hair looked smoother* 97% of women said their hair looked healthier*80% of women felt their hair looked smoother and more hydrated***Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses). **Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses). | VIRTUE Smooth Shampoo, 8 fl. oz | Dermstore