VIRTUE® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with the first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Key Ingredients:Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthierHydrolyzed Quinoa: a plant-based protein and remarkable ingredient for hair, enhancing color, moisture retention and shineBaobab Seed Oil: from the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hairGrapefruit Extract: loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrancy and shineCynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressorsKey Benefits:Heals hair and repairs damage from heat, chemicals, and color treatmentCleanses and dissolves daily build-upFree of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-freeClinical Studies*:97% of women said their hair felt softer after just one use97% of women felt their hair was less damaged91% of women felt their hair was more manageable*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses). | VIRTUE Recovery Shampoo, 8 fl. oz | Dermstore