VIRTUE® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with the first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands and help build volume from the inside out and continue to improve the health of hair over time. Key Ingredients:Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthierPhospholipids Molecules: derived from natural soybeans that help fight frizz and protect against humidityCynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressorsKey Benefits:Cleanses and dissolves excess oilHelps fight frizz and protect against humidityFree of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-freeClinical Studies*:84% of women said their hair felt thicker87% of women said their hair had more body86% of women said their hair looked fuller*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses). | VIRTUE Full Shampoo, 8 fl. oz | Dermstore