This professional performance hair dryer has a salon strength motor for fast drying plus ionic technology for a salon-style finish in half the time. * Features a powerful 1600W AC motor for reduced frizz and a salon-worthy finish in half the time. * Advanced ionic technology reduces frizz and provides smoother, shinier hair. Includes variable power and temperature controls to easily adjust to your hair type and style. Key Benefits: Salon finish in half the time Advanced ionic technology for reduced frizz and flyaways Features 1600W AC motor Ergonomic design, evenly balanced for easily handling and comfort Includes one concentrator nozzle to create a variety of styles Cool shot button fixes your style in place Variable power and temperature controls to easily adjust to your hair type and style 1 year warranty DISCLAIMER: *compared to regular consumer hair dryers | ghd Air 1600W Professional Hair Dryer | Dermstore