A smart styler with predictive technology for stronger hair & 2x more color protection. * This flat iron is a 3x winner of Allure Best of Beauty award! Ultra-zone predictive technology monitors heat 250x per second across the plates and recognizes the thickness of your hair and speed at which you are styling to adjust the power accordingly. It ensures the optimum styling temperature of 365°F to deliver ultimate results, personalized to you. Key Benefits: Pre-set to the optimum styling temperature of 365°F for no extreme-heat styling damage. 70% stronger hair* 75% more shine** 2x more color protection* Proven to deliver sleeker, smoother & healthier looking hair. * Precision milled plates with ultra gloss coating for instant frizz-free styling Unique wishbone hinge and rounded barrel enables versatile, snag-free styling to create flat iron waves, curls and sleek styles 3 Year Warranty Comes with a heat resistant, protective plate guard Universal voltage Single-pass styling Heats up in 20 seconds Automatic sleep mode after 30 minutes of non-use Professional length 9 ft. cord DISCLAIMER: *reduced breakage and 2x less color fade vs a styler working at 440º F. **proven to increase shine vs. naturally dried hair. | ghd Platinum+ Styler - 1" Flat Iron (Black) | Dermstore