An award-winning advanced professional blow dryer - lighter, faster, offering 30% more shine. * Ionic technology reduces frizz for smoother results. * Features a powerful 1875W brushless motor and contoured nozzle to focus the airflow for precise styling, giving you 3x more hair alignment and smoother results. * A concentrated airflow travels at 75 MPH to speed up your styling routine. Designed for ease of use and salon-quality results. Key Benefits: Bespoke acoustic system to ensure low sound levels Provides smoother results and 30% more shine Provides precise styling for smoother results, 9/10 agree. ** Lightweight and ergonomically balanced for styling comfort Professional length 9' power cord 2 year consumer use warranty Advanced ionic technology reduces frizz and flyaways* DISCLAIMER: **vs. ghd air * vs. naturally dried hair | ghd Helios 1875W Advanced Professional Hair Dryer (Plum) | Dermstore