Cool Blonde Shampoo made by dpHUE offers protection to extend the life and vibrancy of your hair color. Purple pigments and silk proteins are added to this gentle formula in order to neutralize brassy tones and add softness and strength. Key Ingredients:Purple Pigments: help neutralize brassy tonesSilk Proteins: add softness and help prevent breakageKey Benefits:Neutralizes brassy and yellow tonesGently cleanses hairWon’t strip or dull colorLeave on longer for extra toning powerAnimal-friendly and vegan | dpHUE Cool Blonde Hair Shampoo, 8. 5 fl. oz | Dermstore