Alterna transcends ordinary haircare - with healthy, sensorial rituals and clean, skincare-inspired formulas - elevating everyday moments into self-care experiences that transform the hair and delight the senses. Our family of mindfully formulated products are designed to deliver performance without compromise-clean beauty that provides an exceptionally luxurious experience at home and proven results in the salon. After cleansing, apply our Caviar Anti-Aging Replenishing Moisture Masque to damp hair from mid-lengths to ends. This masque not only tames frizz and detangles but also leaves hair feeling deeply conditioned and moisturized for up to 24 hours. Additionally, it strengthens hair up to 11 times*, improving the overall look and feel of dry hair. Formulated with care, it includes our Marine Moisture Complex, a blend of marine plant extracts such as Sea Kelp, Plankton, Ascophyllum, Fucus, and Sea Fennel. After leaving it on for 2-3 minutes, rinse and style as desired. This masque formulated without added parabens, SLS/SLES**, phthalates, synthetic color, gluten, mineral oil, oxybenzone, triclosan, coal tar, and formaldehydes and formaldehyde-releasing agents. * against combing on damaged hair vs untreated hair ** Formulated added Sodium Lauryl Sulfate or Sodium Laureth Sulfate | Alterna CAVIAR Anti-Aging Replenishing Moisture Hair Masque, 183 ml | Dermstore