Calprox® formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) ensure a quality that no other toothpaste can deliver. Whitens teeth 5. 5 shades in 7 days (on average) without sensitivity* (and we've got the studies to back it up! ) Fights plaque 10X better than leading plaque-removing toothpastes* (cause plaque is whack) 75% less abrasive than the limit set by the ADA* (on a scale of 0-250, we're a 65) Remineralizes + restores enamel with nano-hydroxyapatite (your dentist will love it) Makes smiles look shiny + new (even dentures, veneers, or bonded teeth! ) Strengthens enamel and protects against cavities with nano-hydroxyapatite, calcium, and phosphates - 100% fluoride-free. | Supersmile Original Mint Fluoride Free, 119 g | Dermstore