Echinacea (Echinacea purpurea) is a popular herbal supplement known for its ability to support the immune system. Now Foods Echinacea contains a concentrated extract of the plant's roots and aerial parts to provide optimal immune support. This product is carefully manufactured to ensure maximum potency and quality. Echinacea is often used as a natural remedy to help fend off colds and seasonal allergies, making it an essential part of your supplement regimen during the cold and flu season.