A sophisticated perfume capturing the spirit of the contemporary, diverse and authentic women of Gucci. Gucci Bloom is the first perfume fragrance of Alessandro Michele, the creative director of the House. Envisioned as a thriving garden of flowers, Bloom is created to unfold like its name. The creative director envisioned the scent of this Gucci perfume as a thriving garden full of diverse types of flowers and the rich fragrance it emits. Authenticity is woven through qualitative, highly concentrated ingredients in this perfume for women. Notes of tuberose and jasmine leave an unexpectedly rich white floral scent on the skin. Rangoon creeper, a plant that changes color when it blooms, infuses a powdery, floral edge. The vine's flowers are redolent with a slightly powdery feminine floral perfume.