New They're Real! Magnet is a 36-hour* extreme lengthening and lifting mascara powered by magnetic technology to deliver 40% longer lashes!** The innovative extender brush features a magnetically charged core that pulls the magnetic mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift. Custom-designed zigzag bristles are strategically positioned to fan out, separate and define lashes. Available in this travel-size mini to try or take on the go!