An Instant New York Times Bestseller A momentous look at the private companies building a revolutionary new economy in space, from the New York Times bestselling author of Elon Musk In When the Heavens Went on Sale, Ashlee Vance illuminates our future and unveils the next big technology story of our time- welcome to the Wild West of aerospace engineering and its unprecedented impact on our lives. With the launch of Space X's Falcon 1 rocket in 2008, Silicon Valley began to realize that the universe itself was open for business. Now, Vance tells the remarkable, unfolding story of this frenzied intergalactic land grab by following four pioneering companies-Astra, Firefly, Planet Labs, and Rocket Lab-as they build new space systems and attempt to launch rockets and satellites into orbit by the thousands. With the public fixated on the space tourism being driven by the likes of Elon Musk, Jeff Bezos, and Richard Branson, these new, scrappy companies arrived with a different set of goals- to make rocket and satellite launches fast and cheap, thereby opening Earth's lower orbit for business. Vance has had a front-row seat and singular access to this peculiar and unprecedented moment in history, and he chronicles it all in full color- the top-secret launch locations, communes, gun-toting bodyguards, drugs, espionage investigations, and multimillionaires guzzling booze.